Banner & Logo Design

The first and foremost thing that is important to achieve through banner design is its ability to generate ACTION. When a visitor sees your banner on a site, she must be compelled to click on to it. This can be achieved through effective use of animation, good, compelling copy, and its graphic design. While using animation, however, one must be careful not to over-do it. Banners with too much animation can become distracting. An endlessly looping animation can be quite annoying and its best to have it settle down after 4-5 loops. Make sure your message is displayed on the last frame. It must also be ensured that banners are quick to download.

Its not just annoying for visitors to see something take ages to download but it can actually fail to achieve any results for you if the visitor is able to find relevant information and leave the page before your banner has even begun to show up on her screen. As with any design, use an optimum number of colors. Make your ads pleasing to look at. Pay attention to your copy. Make sure your messages are carefully worded. Don't make your ads verbose. Short, crisp messages can achieve high CTRs for you. Try and address concerns, offer benefits. Some banner ads with high click through rates (CTRs) have words like - 'Click now', 'Get it here'. Another design idea that is known to achieve a high number of clicks from visitors, though inadvertently, is the use of alert boxes or some similar windows application status boxes.

If you wish to outsource any one or all of the above gamut of services, feel free to contact us right away. Give us a call or send us an email, and we will get back to you at the earliest!